New Branding Alert! ✨ I’m so excited to share the updated branding for Denita Bremer Coaching. Denita is always amazing to work with—both when I’m her client or she’s mine!
The main objective for Denita’s logo was to communicate love, strength, and wholeness and beauty in imperfection. We chose DM Serif Display for the primary font because has gentle serifs and a strong presence. The round, open shapes and high x-heights communicate a non-judgmental and loving feeling. We also chose a handwritten font as an accent to add a personal touch.
The hand-drawn heart in the imperfect circle again demonstrates the concept of being imperfect yet whole. The secondary logos provide variety for various needs such as a watermark or signature.
The color palette was inspired by calm, spiritual places. The soft pastel-like shades reiterate an open and loving feeling. They also remind viewers of springtime which communicates new beginnings and a fresh start.
Lastly, we did three different branding photo sessions, each session showing a different aspect of Denita’s small business. These images will be used on the website and for Instagram/Facebook.